Who We Are

Magic9 Media & Consumer Knowledge Pvt. Ltd. was founded by Mr. Praveen Tripathi in September 2010. We are a 20+ employee organisation with employees drawn from various disciplines – Management, Engineering, Science, Statistics, and Commerce specializing in

Design of Market Information systems
Analytics and use of univariate and multivariate analysis techniques on Media and Market Research data to draw insights and to address media and brand planning issues

Our Vision: Our vision is to be one of the leading research companies in the world by using new and innovative ways to solve our Client’s issues and thus helping them in strategic decision-making.

Mission: We work with our Clients to build long term media and consumer knowledge towards delivering competitive advantage.

People behind Magic9

Mr. Praveen Tripathi

Founder & CEO,

Magic9 Media and Consumer Knowledge Pvt. Ltd

Launched INTAM, first national television audience measurement system, 1995
Led large Radio Listenership studies for BBC Urdu Service (Pakistan), BBC Pashto and Dari Services (Afghanistan) and BBC Hindi service (M P)
Responsible for designing and implementing Advertising Industry’s first computerised media package LIN-COMPACK
Development of decision support software MEDIA POINTER for media planners and buyers, PRESS POINTER for Publishers and BRAND POINTER for Brand Managers and Advertisers
Co - chaired the working group for National Consumer Classification System (NCCS)the new SEC system on behalf of MRUC
Delivered 12 research papers in International and National seminars

Led large Radio Listenership studies for BBC Urdu Service (Pakistan), BBC Pashto and Dari Services (Afghanistan) and BBC Hindi service (MP)
Chaired the Technical Committee for Radio Audience Measurement set up by A C Nielsen-ORG-MARG
Led three waves of Customised Diary for Star TV Hong Kong, 1993
Launched INTAM, first national television audience measurement system, 1995
Was a member and then became chairman of the Tech Com of Joint Industry Body (JIB) for Television Audience Measurement
Served as a member of the TAM Transparency Panel